Gauravi Kumari has 272K followers on Instagram and the first link that she mentioned in her IG bio is of the PDKF Store, which speaks almost everything about her. For the uninitiated, the PDKF store stands for Princess Diya Kumari Foundation, an enterprise that solely focuses on sustainability and reusing deadstock fabrics.
Luxury brand, Jimmy Choo announces Gauravi Kumari as their brand ambassador
Gauravi Kumari leads the foundation and contributes heavily to India’s growing fashion landscape. Apart from leading the PDKF store, Gauravi Kumari has also partnered with many global luxury brands, such as Ralph Lauren, Dior, and many more.
The renowned celebrity broke headlines when one of the biggest luxury brands in the world, Jimmy Choo, announced Gauravi as its brand ambassador. In June 2024, Gauravi shared the ‘big news’ with her Instagram family by posting some stills from her photoshoot for the iconic brand.
After becoming Jimmy Choo’s brand ambassador, Gauravi Kumari started receiving a lot of fresh attention from people who were not aware of her family background. Even on social media, she made a lot of buzz after being announced as the brand ambassador of a global luxury brand like Jimmy Choo.
For the uninitiated, Gauravi Kumari is the daughter of Rajasthan’s Deputy Chief Minister, Diya Kumari, who is Jaipur’s Princess. Talking about her family roots, Gauravi’s great-grandfather, Man Singh II, was the last ruling Maharaja of the princely state of Jaipur during the British Raj.
Gauravi Kumari’s educational background
Coming from an affluent family, Gauravi Kumari completed her education from Ajmer’s Mayo College Girls School. Talking about her further studies, Gauravi earned a graduation degree in media and communication from the prestigious New York University.
As per a report in Zee News, Gauravi Kumari did an internship at a paper magazine, which was based out of New York. After coming back to India, she supported women across India with the PDKF store. The store showcases a series of handcrafted products to empower the local artisans.
Gauravi Kumari’s love for fashion and handicrafts
Once, in an old interview, Gauravi Kumari opened up about her love for fashion and revealed that she first discovered her inclination towards fashion when she was studying in New York. The youngster did a lot of partnerships with many renowned brands after the launch of the PDKF store.
For instance, back in December 2023, Gauravi Kumari’s PDKF store joined hands with ace fashion designer, Anita Dongre to organise a fashion show titled ‘Rewild 23’. The purpose of the fashion event was to generate funds for the conservation of elephants and nature.
After completing a deal with Jimmy Choo, Gauravi Kumari discussed about it with a leading publication. Opening up about the quality and legacy of the international brand, Gauravi admitted that she felt ‘incredibly honoured’ to become the brand ambassador of Jimmy Choo. She said:
“I feel incredibly honoured to join hands with such an iconic fashion house as Jimmy Choo. They have been a force to reckon with in the fashion world and are known for their unwavering commitment to exceptional craftsmanship and design.”
Gauravi Kumari is quite active on Instagram, but most of her posts are related to brand deals or collaborations. The stunning diva prefers to keep her personal life private and rarely shares glimpses of her family outings or gatherings on social media. We hope Gauravi continues to make her mark in the fashion and handicraft industry with her work, as she has a long way to go with the talent she possesses.
Well, we are in love with Gauravi Kumari’s modernity and style quotient. What are your thoughts on it? Let us know.
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