Samsung might have fired the first shot in the 2025 gadget wars with its early Unpacked last month, but today it’s Google’s turn in the spotlight — and the tech giant is pulling out all the stops.
Live from New York, the Made By Google event is officially underway, with the company already dropping juicy hints about what’s in store. The Pixel 10 series has been teased for weeks, but a cheeky SNL-style promo on X turned heads by revealing a star‑studded guest list. Expect appearances from Jimmy Fallon, basketball legend Steph Curry, F1 ace Lando Norris, and pop icons the Jonas Brothers.
The live presentation kicked off at 1 PM ET, and we’re tracking every moment in real time. Keep this page bookmarked for instant updates — and yes, we’ll even slip in behind‑the‑scenes tidbits (including our all‑important snack coverage). If you want to watch it unfold, the livestream embed is just a scroll away — though, fair warning, it’s light on snack action.
Breaking Update (1:15 PM ET): In a bold move, Google revealed its latest hardware before even hitting the stage. The lineup includes the Pixel 10 and the foldable Pixel 10 Pro Fold, the sleek new Pixel Watch 4, plus Pixel Buds 2a and Pixel Buds 2 Pro. On top of that, Google is rolling out a wave of fresh Gemini AI features — promising to make your phone smarter than ever.
