Google Search “udm=14” trick lets you end AI search forever

Enlarge / The now normal “AI” results vs. the old school “Web” results.

Ron Amadeo / Google

If you’re tired of Google’s AI overview extracting all the value from the web and at the same time telling people to eat glue or run with scissors, you can turn it off, more or less. Google has been telling people that its AI box at the top of search results is the future, and you can’t turn it off, but that ignores how Google search works: many options work with URL parameters. That means you can disable AI search with this simple trick! (I’m sorry.)

Our method for eliminating AI search is to default to the new “web” search filter, which Google recently launched as a way to search the web without Google’s alpha-quality AI crap. It’s actually quite nice, as it shows just the traditional 10 blue links, giving you a clean (well, aside from the ads) and uncluttered results page that looks like it’s from 2011. Unfortunately, Google’s UI doesn’t. has a way of creating “web”. “find the default value and switch to it means look in the drop down menu for “more” options after you do a search, so it’s a few clicks deep.

Check the URL after doing a search and you’ll see a URL a mile long full of esoteric tracking information and mode information. We’ll put each search result URL parameter on a new line to make the URL somewhat readable:
&uds=ADvngMiH6OrNXu9iaW3w… [truncated]

Most of these only mean something to Google’s internal tracking system, but that “&udm=14” line is what will rank you in a web search. Place it at the end of a normal search and you’ll be taken to the clean interface of 10 blue links. While Google may not allow you to set this as the default, if you have a way to automatically edit the Google Search URL, you can create your own defaults. One way to edit the search URL is a proxy site like, which is probably the biggest site popularizing this technique. However, a proxy site could, if it wanted, read all of your search results queries (your query is also in the URL), so whether you trust this site is up to you.

If you search from your browser’s address bar, it’s a good way to make “web” search the default without involving a third party. Chrome and Firefox have essentially the exact same user interface for search settings. In Chrome, you can get there by right-clicking on the address bar and hitting “manage search engines.” Firefox may require a little more work, as you’ll need to enable custom search engines first. First type “about:config” in the address bar and press Enter, then search for “browser.urlbar.update2.engineAliasRefresh” and press the “plus” button. Then go to Settings -> Search, scroll down to the search engine section and press “Add”.

In both browsers, you probably won’t be able to edit the existing Google listing, so you’ll need to create a new search shortcut, call it Google Web, and use =14 as URL.

Google search without AI.

Google search without AI.

Ron Amadeo

The third box in the search engine settings is called “shortcut” or “alias”, depending on your browser, and it doesn’t matter at all if you plan to make this your new default search engine. If you don’t want it to be the default, the shortcut/alias will allow you to selectively start this search from the address bar by starting your query with the shortcut text. The instructions suggest “gw”, so typing “gw should eat rocks” will start the “web” search. Skipping “gw” will still activate Google’s AI idiot box, which will probably tell you that rocks are delicious. To use this search engine all the time, find it in the list again after creating it, click the menu button next to the list and press “set as default”. Then the shortcut will no longer be necessary: ​​anything typed in the address bar or search box will go directly to the web search.

While you’re here playing with Google URL parameters, another one you might want to add is “&tbs=li:1”. This will automatically turn on “textual” search, which makes Google use your exact search entries instead of doing a fuzzy search on everything, ignoring some words, replacing words with synonyms, and generally doing everything it can to dilute your search results. search entries. If you are a Google newbie, the default fuzzy search is fine, but if you are an expert who has honed your Google Fu skills since the old days, fuzzy search is just annoying. It’s just a default, so if you ever find yourself with zero results, pressing the “tools” button will still allow you to switch between “verbatim” and “all results.”

The default option for “web” search will let you use Google with just the 10 blue links, and while that seems to roll back the interface to 2011, keep in mind that it still won’t revert Google’s search results. quality until 2011. You will still be using a search engine that seems to have completely surrendered to SEO spammers. So while this band-aid solution is interesting, things are getting so bad that the real recommendation is probably to switch to something other than Google right now. We all need to find another search engine that values ​​the web and tries to search it. Unlike Google, which increasingly seems to be trying to sacrifice the web for the sake of AI.

Listing image by Aurich Lawson

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