Kino is a new iPhone app for videographers from the creators of Halide

Lux, the startup behind the popular professional photography app Halide and others, is venturing into video with the launch of its latest app. On Wednesday, the company announced Kino, a new video capture app for professional and amateur videographers. The official launch comes six months after Lux brought forward the launch to December 2023.

Halide users have long urged Lux ​​to add video support to its popular photography app, but the startup didn’t want to overwhelm the platform, so it’s launching a dedicated video app. Since Halide, which originally leveraged the iPhone’s support for RAW photography to win an Apple Design Award, already has a loyal and notable user base, Kino also has the potential to succeed.

With Kino, Lux aims to make it easier for videographers to use their iPhones to record cinematic videos. Lux acknowledges that while Kino won’t be used to film the next feature film, the app will help people who want to get more out of their camera. The startup designed the app to be powerful enough for professionals, but not too intimidating for amateurs.

The app allows users to choose their experience once they start using it, which then determines which settings are turned on. Kino offers in-app lessons and tips on video basics for beginners.

Image credits: lux

Kino’s Instant Grade feature allows users to press record and create cinematic videos with a preset color applied to their recording. Lux says users will be able to capture video with much less processing thanks to Apple’s decision to start supporting video recording encoding with the iPhone 15 Pro and Pro Max.

Lux explains that while Apple’s camera can record logs, it is encoded in Apple ProRes, resulting in large files. Kino records in HEVC (High Efficiency Video Coding) for a smaller file size and the chosen color preset is applied directly to the recording.

Kino also features an AutoMotion feature that allows you to get a 180-degree shutter angle on your footage without having to fiddle with the settings, leading to cinematic videos with the right amount of blur, says Lux.

Image credits: lux

Kino gives professional photographers full control in automatic mode and manual mode. The app offers features like audio levels and device notifications, recording format presets, a quick way to know the remaining time, an RGB waveform, manual focus with focus peaking, a lockable user interface, and more.

Lux says Kino will work especially well with the iPhone 15 Pro and Pro Max, as these devices can record Apple Log. However, the company says that Kino also works very well on older iPhones.

Users can gain access to Kino for a one-time payment. The app will launch Wednesday at a discounted price of $9.99 and will be priced at $19.99 in a few days.

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