New Perplexity AI Feature Will Turn Your Searches Into Shareable Pages

AI-powered web page summaries are a feature you’ll find in many AI-focused tools today. The next step for some of these tools is to prepare detailed, well-formatted web pages for your search queries. The Arc browser does this to some extent through its Arc Search app. Apple is rumored to soon launch its own smart summary feature for web pages and articles. The latest addition to this trend is Perplexity AI.

With Perplexity Pages, the unicorn aims to help users create reports, articles or guides in a visually attractive format.

Free and paid users can find the option to create a page in the library section. They just need to enter a message, such as “Information about the Sahara Desert,” for the tool to begin creating a page. Users can select an audience type (beginner, advanced, or any) to shape the tone of the generated text.

Perplexity said its algorithms work to create a detailed article with different sections. You can ask the AI ​​tool to rewrite or reformat any section or even delete it. Additionally, you can add a section asking the tool to write about a certain subtopic. Perplexity also helps you find and insert relevant media elements, such as images and videos.

All of these pages are publishable and also searchable through Google. You can share the link to these pages with other users. They can also ask follow-up questions about the topic. What’s more, users can also turn their existing conversation threads into pages with the click of a button.

Perplexity’s head of design, Henry Modisett, said the company wanted to use its core technology to use Perplexity as a research tool, but in a more shareable format. Interestingly, Modisett spent over eight years working for Quora as a product designer.

“We noticed that our users were already sharing their search pages with others. So we wanted to create a more presentable format,” Modisett told TechCrunch during a call.

He also noted that while the AI ​​engine starts answering the question and forming the page instantly, the tool takes a couple of minutes to complete. That’s why it was a challenge for him as a designer to think of animations that would make the users’ experience pleasant while they waited.

There have been multiple reports and ongoing discussions about how AI-generated content will shape areas such as blogging, journalism, and the web in general. Perplexity sees this tool as information curation rather than content generation through AI.

“The way we frame the feature is that users select [information], and they decide what the page is about and how it is organized. They’re making all these decisions, so they’re not totally AI-generated, right? Modisett said.

“Users are really liking it. And I would like to think that not every person can create a great page, so there is a very important human aspect to decision making and how to make it interesting,” he added.

However, Perpleixty does not yet know how this will play out with the rest of the web ecosystem. Modisett noted that, like Perplexity’s search results, the pages feature different sources and highlight them prominently.

The Perplexity Pages feature is rolling out to a limited number of users at first, and the company plans to make it available to all users eventually. Users can only create pages on the web, but they are visible on both the web and mobile apps.

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