Report: New “Apple Intelligence” AI Features Will Be Enabled by Default

Apple

Apple’s Worldwide Developers Conference kicks off on Monday, and as usual, the company is expected to detail most of the big new features in this year’s updates for iOS, iPadOS, macOS, and all other Apple operating systems.

The general consensus is that Apple plans to use this year’s updates to integrate generative AI into its products for the first time. Bloomberg’s Mark Gurman has some implementation details that show how Apple’s approach will differ a little from that of Microsoft or Google.

Gurman says “Apple Intelligence” features will include a chatbot powered by OpenAI, but will otherwise focus on “features with broad appeal” rather than “cutting-edge technology like image and video generation.” These include web page summaries, missed meetings and notifications; a revamped version of Siri that can control apps on a more granular basis; Transcription of voice notes; image enhancement features in the Photos app; suggested responses to text messages; automated email classification; and the ability to “create custom emoji characters on the fly that represent phrases or words as they are typed.”

Apple also reportedly hopes to differentiate its AI push by implementing it in a more thoughtful and privacy-focused way. The new features will use the Neural Engine available in newer devices for on-device processing where possible (Gurman says only Apple’s A17 Pro and M-series chips will be able to support all local processing features, (although all of Apple’s recent chips feature some Neural Engine flavor.) And when Apple uses the cloud for AI processing, the company will apparently promise that user information will not be “sold or read” and will not be used to “create user profiles.”

Apple’s new AI features will also be enabled by default, where Microsoft and Google have typically enabled features like the Copilot chatbot or AI overviews by default, whether users request them or not.

Looking beyond AI, we can also expect the typical grab bag of small and medium-sized features in all of Apple’s software updates. These reportedly include reworked Settings and Control Center apps, emoji responses and RCS messaging support in the Messages app, a standalone password manager app, Calculator for iPad, and a handful of other things. Gurman doesn’t expect Apple to announce any hardware at the event, although several Macs are overdue for an M3 or M4-powered update.

Apple’s WWDC keynote will take place on June 10 at 1 pm ET and can be streamed from Apple’s developer website.

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