Scooter Braun retires as music manager after 23 years

Music mogul Scooter Braun has announced his retirement from talent management after 23 years.

The businessman, 42, said he has taken a step back to focus on his role as a father, as well as CEO of the entertainment company HYBE America.

Last year, it was reported that several of Braun’s high-profile clients, including Ariana Grande and Justin Bieber, were parting ways with the manager.

In an almost 1,400 word statement In a post on his Instagram account, Braun said he is now “father first, CEO second, and manager no longer.”

Braun, born in New York, is one of the most successful music managers in the world.

His big break came in 2008, when he saw 12-year-old Justin Bieber singing on YouTube.

He tracked down the young man through his school, asked board members to put him in touch with Bieber’s mother, and signed him to a record label he had formed with R&B star Usher.

Braun’s other clients include Demi Lovato, David Guetta, Black Eyed Peas, Ava Max, Carly Rae Jepsen and Quavo.

Braun said he decided to step away from musical direction after “one of my biggest clients and friends told me he wanted to spread his wings and go in a new direction.”

He did not say who the client was.

Braun said that despite working “24/7” for “his entire adult life,” it was “time to take on a new role.”

“As my children grew up and my personal life took some hits, I realized that my children were three superstars that I was not willing to lose,” he said.

“The sacrifices I was once willing to make I could no longer justify.”

Braun is also known for his feud with Taylor Swift, which began in 2019 when he bought her former record label Big Machine for $300m (£227m) through his investment group Ithaca Holdings.

It meant he gained control of the master recordings for Swift’s first six albums.

In response, Swift blocked requests for her music to be used in TV shows and movies, cutting off a vital source of income for Braun’s investment group.

He then began re-recording all of his old material, regaining ownership of the albums and further devaluing the originals.

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