Temu joins Facebook, YouTube and TikTok on the list of online platforms under the block’s highest level of digital scrutiny.

The European Union said on Friday it will add Chinese online retailer Temu to its list of platforms facing the bloc’s highest level of digital scrutiny.

Because it has more than 45 million users, Temu is being classified as a “very large online platform” under the EU Digital Services Act, a wide-ranging regulation designed to clean up online platforms and keep users safe. Internet users.

That means that by September 2024, Temu will have to obey the DSA’s strictest rules and obligations, which include assessing and mitigating “systemic risks.”

“Temu must implement mitigation measures to address risks, such as the listing and sale of counterfeit products, unsafe products and items that infringe intellectual property rights,” the European Commission, the executive arm of the 27-nation bloc, said in a press release. release.

The company could do this by taking steps such as modifying its user interface to improve reporting and detection of suspicious listings, improving its moderation processes to quickly remove illegal items, and refining its algorithms to prevent the promotion and sale of banned products, the company said. commission. .

Temu said he “recognizes” the commission’s decision.

“We are fully committed to complying with the rules and regulations outlined by the DSA to ensure the security, transparency and protection of our users within the European Union,” the company said in a statement.

Temu began entering Western markets only in the last two years and has gained popularity by offering cheap products – from clothing to household products – shipped from China.

There are already around two dozen tech names, including Facebook, TikTok, YouTube, Instagram, Amazon and Google Search, on the EU’s list of the biggest online services needing the strictest level of oversight since the law came into force. DSA last year. Other online services operating in the EU are not exempt: they must still comply with the general requirements of the law. Violations are punishable by fines of up to 6% of a company’s annual revenue worldwide.

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